Seedling Product Launch

Seedling was our chance to break the “all black everything” look without breaking the brand.

For the first time, we launched an ACTIVE all-in-one fully in color, built to stop the scroll on social and pop in email. Even with the louder palette, we kept it grounded in the photography direction we’d set for the rebrand: real, studio-like product imagery that feels premium, not exaggerated or fake like the usual 3D in the category. The result was a fresh visual moment that still looked unmistakably ACTIVE.