I’m a hands-on Creative Director and brand leader.
I design in Figma, write scripts, shape product stories, and build the work, while also setting direction and leading teams and partners. I’ve worked across agencies and in-house roles, which has sharpened how I think about clarity, craft, and business impact.
I focus on the full product experience: naming, packaging, web, and launches that make complex products feel simple and coherent from first impression to adoption.
I’ve led work for brands like Nike, Peloton, BMW, and Starbucks. I currently lead creative on the brand side in cannabis hardware, a young category where we’re establishing ACTIVE as a leader.