Ice Cream for Adventure
Cosmik took the idea of astronaut ice cream and gave it a real brand.
I kept the nostalgia, but made it feel modern and premium, closer to a high-quality food product than a space-museum gag. Since nobody’s actually taking this to space, we positioned it for real life with “Ice cream for adventure,” built for the outdoors and eating on the go because it doesn’t melt. The look pairs utilitarian, government agency style typography with star motifs and soft pastel patterns, creating something ownable on shelf, then I carried that energy into the website and social where the fun and novelty could really play.
