Peloton Campaigns

Peloton’s digital advertising had to win attention fast, then earn the click.

Each spot followed performance marketing best practices, getting a real person on screen immediately and landing the product value in the first moments. We tested, refined, and optimized the edits for results, then scaled every campaign into dozens of versions across placements, lengths, and formats. The work included a dedicated campaign for Peloton Tread, plus a holiday push that brought both Tread and Bike into one cohesive story.