Website Design

ACTIVE’s website redesign is where the rebrand became a full experience.

Launched alongside the shift from AVD to ACTIVE, we rebuilt the site from the ground up with a clear design system that unified every page and could scale as the product line grew. I designed the full custom site in Figma and it was developed from scratch. Visually, we raised the bar with premium product renders that feel like studio photography, not the loud, cheesy 3D common in the category, so the brand reads like the adult in the room. Macro views and tight crops made small hardware feel heroic, and we borrowed familiar e-commerce interfaces to make a B2B site instantly intuitive to navigate.