Tradeshow Experience

The MJBiz Conference was ACTIVE’s first big moment in the industry under the new name, so the booth had to do more than “show up.”

Designed entirely in-house, we built the space in 3D and handed it off to a fabricator only once the full concept was locked. The look took a cue from color-drenching in interior design, going all-in on ACTIVE yellow so the brand owned the aisle from across the floor. Three massive, synchronized screens ran a custom animation that cycled product highlights and messaging, turning the booth into a moving billboard and making a real splash at the show.